What is an investor pitch deck?
An investor pitch deck is basically a presentation that entrepreneurs use when they’re talking to potential investors. The main idea is to show off your business or startup in a way that gets these investors interested. So, you create a presentation for investors that covers the key parts of your business.
You start off your investor pitch deck by introducing your business and then talking about the problem you’re solving. Next, you show how your product or service is the solution. You also include information about your target market, how you plan to make money, and your strategies for marketing and sales.
It’s also important to talk about who’s on your team and what makes them great for this business. Then, you go into the financial stuff – like how much money you expect to make and what you need funding for. The goal of an investor pitch deck is to make a strong case for why investing in your business is a good idea. It’s all about grabbing their attention and convincing them that your business has great potential.
How investor pitch decks have changed overtime
Investor pitch decks have drastically evolved. Fifty years ago, they were mostly verbal, using simple charts and focusing on substance over style. But as technology advanced, so did the way we present ideas. Now, tools like MasterRV allow for visually engaging presentations, where we can include things like colors, themes, and graphics. This modern approach to investor pitch decks showcases ideas in a way that captures and holds the attention of investors, blending visuals with the core message for a more effective pitch. In the past, pitches were solely about how the presenters presented themselves, whereas now, we have the support of pitch deck presentations to back up our ideas.
What makes a good investor pitch deck?
To know how to pitch an idea to an investor, you need to know what goes into creating a good investor pitch deck. To resonate and persuade, be sure to include these key elements:
A strong introduction
You need potential investors to be captivated from the very first slide. There are ways you can make them sit up, and come to attention. You can do this by asking a rhetorical question to get their brains ticking or using a dramatic statement to make them listen. It also helps if your opening slide is clear and straight to the point, so they know you mean business.
Clarity
Throughout your investor pitch deck, the information should be clear and precise. Not everyone in the audience will relate to industry-specific terms and phrases, so be sure to keep it simple. The last thing you want is to put investors off by confusing them with over-complicated language.
Conciseness
Keep it brief. Cover all the essential points, but don’t overload your investor pitch deck with too much information. The simpler it is, the more chance of investors knowing exactly what you need and what your intentions are. They’re also more likely to remember brief content compared to overbearing information.
Compelling story
The best investor presentations should tell a story. Your pitch deck should clearly show the problem, how your product or service solves it, and why it matters. Explaining your goals in this way is more likely to resonate with the audience, as people much prefer an interesting narrative rather than just listing facts and figures.